Permanent hair color works by opening the cuticle of the hair and allowing the color molecules to penetrate the hair shaft and settle inside. Over time these molecules fade and come out causing the hair color to fade. The reason red seems to fade the fastest is because red is the largest color molecule. So it doesn't penetrate as deep and comes our faster.
What can you do? Well all the normal answers apply...wash your hair less, wash it in cooler water when you do wash, and use a color protecting shampoo. Sadly, even with every precaution it is simply a fact that red will fade faster than other colors. There is one other option to consider. There are shampoos that actually have gradual hair color in them. So every time you wash it will deposit a little red onto your hair. These can be nice to keep your color fresh longer. They have them in all different colors, so consult your stylist for the one that will fit you best.
My primary advice when going red is just to make sure you understand the commitment. You will need to color and refresh your color regularly to keep it vibrant and pretty.
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